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GEEK SQUAD

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GEEK SQUAD Flagship Store Concept

 

The Geek Squad are technology support guys, owned by Best Buy. In the UK they are partnered with Carphone Warehouse, offering everything from phone and laptop set-up, repair and insurance. Our job was to re-vamp their flagship retail space in the basement of the Carphone Warehouse Oxford Street store.

With two distinct roles (sales space for new customers and repairs centre for existing customers), we mapped the distinct shopper journeys and zoned the space accordingly.

Secondly, we developed a ‘home from home’ concept to
engage shoppers with the brand. This manifested itself in
a strong visual identity and friendly tone of voice, which welcomed shoppers whatever their need and instantly made them feel warm to the brand.

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