WORK

With a strong pedigree in footwear, Hi-Tec have been the sleeping giant of the category. Whilst a very successful business, they challenged us to help redefine the brand and take it to the next level.

We worked with the brand team to develop the Inspired by Life proposition. Then developed the accompanying brand values, visual identity and global toolkit of both consumer and shopper-centric comms.

With only a year under its belt, Inspired by Life has helped galvanise the client, their distributors and partner agencies. Achieving global creative consistency and cut-through with key retail customers.