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March 2010
INSPIRE
19.10.11 — RED BULL HAND OVER CREATIVITY
Red Bull Canimation Campaign — a hunt for creative talent in the UK.
Whilst it’s not revolutionary, I do love how Red Bull continues to appeal in a competitive market place — it’s brand proposition of all things sport, music & culture ensures they have the reach to capture and engage almost everyone; plus they associate themselves brilliantly with emerging talent & very, very cool adrenalin based events. Simple, neat
and constantly refreshing.