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WORK
MORRISONS
MORRISONS M Café
The instore café experience is an important part of the overall Morrisons offer and Live & Breathe was briefed to create a new look and feel that supported the CEOs vision to be ‘different and better than ever’. We were given a blank canvass and were able to start again, creating a new brand, M Café; our new interior design and comms carried the new look and feel throughout the café, dovetailing with our ‘store of the future’ visual language and tone of voice.
The aim was to create a highly visual impression of what the new Morrisons’ brand values represented whilst supporting the brand’s leadership in ‘fresh’. Innovative design touches like a reversible peg board wall added to the effect without costing the earth. Up to date materials and finishes blended with sleek lines and a contemporary colour scheme coupled with modern banquettes, tables, chairs and lighting completed the stylish new look.
