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RECKITT BENCKISER

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RECKITT BENCKISER Multi-Brand Campaign

 

2012 will be a great year to be British with many events scheduled including; the Olympics, Queen’s Jubilee, Euro 2012 etc. Reckitt Benckiser want to celebrate this exciting year by uniting Britain’s best and loved brands.

 

Strategically and creatively we have worked with Reckitt Benckiser to build their first ever multi-brand campaign to ensure shelf space throughout 2012.

 

The year long campaign features themed multi-brand consumer promotions, starting with RB's portfolio of household products (the TVC creative for which you can view below). The breadth of delivery includes TV, print, radio, digital, in-store and promotional activity, supported by consumer competitions across brands including Vanish, Finish, Dettol, Air Wick, Nurofen, Durex, and Clearasil.

 

 

 

Reckitt Benckiser — Britain's Greatest Clean Up TVC from Live & Breathe on Vimeo.